A little about us





to tell

brand stories

We launched One Eleven Partners to bring a fresh perspective to growing and reinventing brands. Relying on our combined experience as brand builders, digital strategists, editors, writers, and content creators, we bring a creative approach to marketing. Our clients are both independent and established brands and represent a range of categories including travel, weddings, fashion, wellness, design, retail and beauty.

Lisa Gooder & Sara Bliss

Past creative and media backgrounds include

Conde Nast logoYahoo logoBrides logoBobbi Brown logoThe Knot logoCafeMom logoAerin logodomino magazine logo
Lisa Gooder

Lisa Harman Gooder

Lisa Gooder has spent her career creating content experiences and growing audiences on every platform. Most recently she worked at Condé Nast where she was the Executive Director of Brides.com and Editor of Brides Magazine. She was one of the earliest employees at The Knot, where she worked for 10 years before moving on to digital start-ups such as Associated Content and CafeMom. Lisa has been at the cross section of digital business and creativity for 20 years and can help distill your brand’s vision to bring you concrete strategic recommendations and high-quality assets across all channels to deliver results.

Contact Lisa
Sara Bliss

Sara Bliss

Sara Bliss is a brand strategist and writer. She is a Forbes Contributor and New York Times bestselling author. Sara’s writing has appeared in The Wall Street Journal, Town & Country, and Travel & Leisure. She is the author of 11 books, including Beauty From the Inside Out with Bobbi Brown, Aspen Style with Aerin Lauder, and Take the Leap a book about career pivots. Sara has worked extensively with travel, design, and beauty brands on strategy, positioning, content marketing, copywriting, books and magazines. Clients include Rosewood Hotels & Resorts, AERIN, Bobbi Brown, Lillian August, and Abercrombie & Kent.

Contact Sara

Our Process

Step 1

Design process

Uncovering Your Brand

The foundation of every great strategy is research, and we dive into every aspect of your brand and how you compare to the competition. We begin with Q & A sessions to understand your opportunity and your challenges. We also consider your brand from the customer’s perspective. The result? A 360-degree view of your current business that helps us position you in a crowded market.


Step 2

Development process image

Developing Your Story

Behind every great brand is a captivating story — we work with you to uncover yours. We determine your most compelling and relatable brand voice and narrative. Whether it’s inspiring, funny, serious or forward-thinking, we write brand copy that reflects your distinct brand and hooks your customers through the right taglines, founder story, copy and imagery.


Step 3

Testing process image

Defining Your Strategy

After we define your brand identity, we create a realistic plan that supports your business goals. We know which levers to pull and our customized strategies are cross-platform, spanning digital, print, in-store, email and social.


Step 4

Deployment process image

Bringing It to Life

Execution is key. We can help you concept and implement engaging content and campaigns that really work. Our work includes website development, copywriting, art direction, photoshoots and decks.